Harumi Yamaguchi Exhibition Hyper! HARUMI GALS !!

SHIBUYA PARCO MUSEUM FINAL EXHIBITION 02

Harumi Yamaguchi Exhibition Hyper! HARUMI GALS !!

――The legend will finally be updated!

Harumi Yamaguchi's "HARUMI GALS", an illustrator who built the golden age of advertising creation with Parco, will return to the Parco Museum with his new work. The latest "HARUMI GAL" from 2016 will finally appear together with the "like" series poster display, which shook the female image of the 1970s, and the latest "HARUMI GAL" from 2016, together with the poster display of the "like" series that approached real women with a variety of techniques from 1988 to 1997.
「Hyper! HARUMI GALS!! "The exhibition is a hot message from Harumi Yamaguchi, an illustrator who overlooks the image of a woman in the unknown future, to this era.

In this exhibition, a collaboration between Harumi Yamaguchi and three creators who share deep respect for Harumi Yamaguchi was realized. Yasuko Furuta, designer of TOGA, a fashion brand that presents brand-new female figures every time she presents collections in London and Paris, is known for her collaboration with Martan Margera, Stella McCartney, Hermes, and Cartiere, French photographer and filmmaker, and Teceus Chan, art director of Singapore's National Treasure.
I would like you to receive the powerful message of "HARUMI GALS" which has been updated to hyper.

Venue	PARCO MUSEUM Parco Museum Shibuya Parco Part 1/3F
Period	2016/07/08 (Fri) - 2016/07/25 (Mon) 10：00～21：00 ※Closed at 18:00 on the last day.　※Admission is until 30 minutes before closing.
Admission fee	500 yen for general, 400 yen for students, free for elementary school students and younger (tax included) ◎ <PARCO Card Class S> Admission free upon presentation 　 <PARCO Card> Half the entrance fee upon presentation 　 ※Limited to the person himself / herself.　※Multiple discount services cannot be used together. ※There is no advance ticket system.
Sponsorship	PARCO
Planning and production	Asu Nakanishiya / Parco
Contact	03-3477-5873　 (Parco Museum)
Cooperation	NANZUKA
Sponsorship	Yomiuri Shimbun
Special Cooperation	Toga Archives
Video production	Camille Vivie
Art direction	Theceus Chan & WORK

EXHIBITION

In addition to exhibiting about 20 original drawings of the superreal "HARUMI GALS" drawn using airbrush in the 1970s, approximately 70 representative posters of Parco by Harumi Yamaguchi, including "like" series posters depicting real women in various expressions under the theme of "women seeking freedom" from 1988 to 1997.
In this exhibition, we will welcome collaborators to release newly created video works.
Following the format of Parco TVCF from the 1970s and 1980s that combine live-action and illustrations, French photographer and filmmaker Kamiyu Vivier, fashion brand "TOGA" designer Yasuko Furuta, and graphic design based on new illustrations drawn by Teceus Chan, created a video work that expresses a new female image.

GOODS

The shop in the venue will sell the latest collection of works "HARUMI GALS" (normal version 4,800 yen / limited edition with silk screen 15,000 yen) and original products of this exhibition, such as original posters and miscellaneous goods.
In addition, to commemorate the holding of this exhibition, collaboration items with the fashion brand "TOGA" will be exhibited at shops in the exhibition hall and at the Mitsu Cal Store (Shibuya Parco PART1, 1F).
Furthermore, in this exhibition, posters in collaboration with Teceus Chan, who designs the exhibition space and art direction for advertising materials, and PARCO posters from the '70s and '80s will be sold as reprinted resizing versions.

TOGA Collaboration Items

T-shirts (left: Mitsu Cal store limited / right: Parco Museum limited) Upper left) Upper right tote bag (top right) under the pocket T-shirt) Longus sleeve T-shirt　

○Pouch 3,900 yen
○Tote bag 5,000 yen
○2 types of T-shirts (exhibition hall limited / Mitsu Cal store limited) 5,000 yen each
○Pocket T-shirt 8,000 yen
○Longus Leave T-shirt 15,000 yen

Sales period
・Parco Museum (Shibuya Parco PART1 and 3F) July 8 (Fri) - 25 (Mon)
・Mitsu Cal Store (Shibuya Parco PART1, 1F) Thursday, July 7-

Poster

Theeseus Chan Collaboration Poster (Banana) PARCO Resize Resize Poster (upper: Summer 1977/lower: Winter 1980)

○2 types of Teceus Chan collaboration posters (bananas/skateboarding)
　Size: B2 4,500 yen

○PARCO Reprinted 2 types of resize posters (Summer 1977/Winter 1980)
　Size: B2 3,500 yen

※All prices are non-taxable.　※The image is an image.
※Due to the limited quantity, sales will end as soon as it runs out even during the exhibition period.
※Admission to the exhibition is required to use the shop in the exhibition hall.

PROFILE

Harumi Yamaguchi

Born in Matsue City, Shimane Prefecture. Graduated from the Department of Oil Painting, Tokyo University of the Arts. After working at the Seibu Department Store Advertising Department Design Room, he became a freelancer, and in 1969, he participated in the advertisement production as an illustrator at the same time as the opening of PARCO. Since 1972, he has drawn a female image using an airbrush. Produced advertisements such as "Man's Wine" and "KRIZIA", as well as illustrations for magazines such as " Apache" and "Special Story". Major exhibitions include "Women's 1969-1986 Parco Poster Exhibition" (2001 / Tokyo Metropolitan Museum of Photography), solo exhibition "Yamaguchi Harumi meets Seibu Shibuya" (2011 / Seibu Shibuya), solo exhibition "HARUMI GALS" (2015 / NANZUKA). His works are housed at the Museum of Modern Art and the CCGA Contemporary Graphic Arts Center.
http://www.yamaguchiharumi.com

Collaborator profile

●TOGA (Toga)
After graduating from Esmode Paris, designer Yasuko Furuta started "TOGA" in 1997. After participating in the Tokyo Collection and Paris Collection, he has been presenting at the London Collection since the fall and winter of 2014. The latest collection, which enthusiasts from many journalists to the Instagram generation, exposed the topic of London Fashion Week. In this exhibition, in addition to providing costumes and directing video collaboration, he also collaborates with Harumi Yamaguchi with various goods sold at the venue.
http://www.toga.jp

●Camille Vivier
Photographer and filmmaker. Born in Paris. She studied at the Grenoble Fine Art School (France) and St Martins (UK). He collaborates with magazines such as "i-D", "Dazed & Confused", and "Purple", as well as numerous fashion brands. The collection of works includes "Couleurs du Spectre" (2011) and "VERONESI ROSE" (2012). In this exhibition, he directed and edited video collaboration works in close cooperation with "TOGA" Yasuko Furuta, and also produced photographic works that became the "original drawings" of new illustrations.
http://camillevivier.tumblr.com

●Theseus Chan (Theseus Chan)
Creative director, designer. In 2006, he became the first winner of the Design of the Year at the President Design Award in Singapore. He has won numerous awards at the D&AD Award Yellow Pencil (UK), New York ADC Award, Tokyo TDC Award, Singapore Creative Circle, etc. In 2012, he held a solo exhibition at GINZA Graphic Gallery. In this exhibition, he is in charge of the design of the exhibition space. He also works on art direction for all advertising materials, including posters.
http://www.workwerk.com

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