Majolica 10th Anniversary Exhibition
MAJOLICASTLE - The Secret Door Opens every 10 Years -
Shiseido's popular makeup brand "Majolica Mallorca".
To celebrate the 10th anniversary of the birth, a special space filled with brand secrets "Majoli Castle" will appear in Shibuya PARCO.
Products, advertising, video, treasured artwork, and new legends ...
There is also a chance to get limited items and phantom goods again.
Here's all of the 10 years of Majolica Mallorca.
Venue |
Parco Museum
Shibuya Parco Part 1 and 3F |
|---|---|
Period |
2013/11/01 (Fri) – 2013/11/11 (Mon)
10:00～21：00 ※ Closed at 18:00 on the first and last days ※ Admission until 30 minutes before closing |
Admission fee |
General 500 yen, student 300 yen ★Follow-up screen of Majolica Mallorca official SNS account (facebook, mixi, or Twitter) General 500 yen → 300 yen, student 300 yen → Free of charge ★<PARCO Card Class S> Admission free upon presentation <PARCO Card> Half the entrance fee upon presentation ※Limited to the person himself / herself. ※Multiple discount services cannot be used together. |
Sponsorship |
Shiseido |
Contact |
03-3477-5873
(Parco Museum)
|
Official website |
Majolica Mallorca Official HP: http://www.shiseido.co.jp/mj/
|
Co-sponsored |
PARCO
|
Cooperation |
BBmedia／SMILE VEHICLE／e.m.
|
Legend...
Once upon a time, there was a little bird.
The bird did not have any beautiful feathers or shining tails.
But I had a pure and beautiful heart.
Birds loved beautiful things.
I always wanted to be a beautiful bird, too.
Look for beautiful feathers, rare feathers
And every day they were decorating on their bodies.
One day the bird is not similar to any other bird.
I came to have a mysterious charm.
It can only be held by the bird
It was a beauty that attracted the viewer.
The Statue of Beauty, who watched it,
I was impressed by the stupid heart of the bird and its original sense.
I cast a secret spell.
"Majolica Mallorca!" How about it?
All the feathers the birds were turning into real feathers.
There was a small crown on his head.
2003.7.21
The bird is the princess of a bird chosen as the Statue of Beauty.
He became a evangelist of beauty.
"Well, now you're going to make girls all over the world beautiful."
Said the goddess.
* * *
And the girls all over the world
From lips, eyes, skin and fragrance
It has been 10 years since we continued our journey to make all of them beautiful.
* * *
Then the old key appeared in front of the bird.
When you touch it with your wings, the castle where the Statue of Beauty lives.
MAJOLICASTLE (Majoli Castle) has emerged ...
SPECIAL
The secrets of "MAJOLICASTLE Guests" only
Original goods / music box
In the venue, limited sale of original goods specially made for this exhibition.
In addition, special experiences such as the map tarot guided by "Majolica Mallorca" make-up director are waiting for our guests.
Yuri Sawako X Masato Kanazawa "Yurikana Exhibition" by Majolica Mallorca
Period ： From October 30 (Wednesday) to November 11 (Monday), 2013 11:00 to 20:00 (free admission)
Venue ： Shibuya Hikarie 8F “CUBE1.2.3.”
2-21-1, Shibuya 2-chome, Shibuya-ku, Tokyo 03-6418-4718 www.hikarie.jp
Two creators who created the unique world of beauty of "Majolica Mallorca", hair and makeup artist Sawako Yuri of the Shiseido Beauty Creation Research Center, and Masato Kanazawa, a photographer of Shiseido Advertising Production Department, have been releasing the original works based on the world of the brand "Kayi 5" since 2012.
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