"Another Rene Naito" exhibition found by Sebastian Masuda

―Roots of "Kawaii"

Rene Naito, an artist who created the roots of Japan's "kawaii" culture, at the forefront of pop culture in the 1930s.
Everyone should have seen illustrations of Showa retro girls and characters at least once!

In the "Another Rene Naito" exhibition, Sebastian Masuda, a leading figure in modern cute culture, will introduce the world of the original Kawaii Rene, Calisma Naito from a new perspective.

We will focus on another world of Rene Naito, which existed at the same time as the conventional image of Rene Naito, a world in which Rene Naito himself tried to draw more things inside human beings, and explore the roots of the word "kawaii" that we use casually.

Pop and colorful. Avant-garde and cool. It's fashionable and edgy.
Please come and feel the tide of power that breathes at the bottom of "kawaii".

Venue	PARCO MUSEUM Parco Museum Shibuya Parco Part 1/3F
Period	2012/05/17 (Thursday) - 2012/06/04 (Monday) ※ Open during the exhibition period 10:00 - 21:00 ※ Closed at 18:00 on the last day ※ Admission until 30 minutes before closing
Admission fee	General 500 yen Students 400 yen Free for elementary school students and younger ★ <PARCO Card Class S> Admission free at present, <PARCO Card> half the entrance fee by presenting <PARCO Card> ※ Limited to the person himself / herself.　※ It cannot be used in conjunction with other discounts.
Sponsorship	PARCO Co., Ltd.
Contact	03-3477-5873　 (Parco Museum)
Official website	Rene Naito Official Website: http://www.naitou-rune.jp/pc/
Co-sponsored	Rene Pro Co., Ltd.
Cooperation	Ingram, Inc., Medicom Toy Co., Ltd., TOKYO FM
Director	Sebastian Masuda

Overview of the exhibition

From the vast works of Rene Naito, valuable works (drain drawings, lithographs, etc.) including unlisted works selected by Sebastian Masuda according to the four concepts will be exhibited.
In addition, valuable materials that can be said to be the roots of Rene Naito's own are also on display. It also approaches the inner surface of Rene Naito.

※The contents of the exhibition are subject to change.

Exhibition theme

ⒸRUNE NAITO

◆― Fairytail
　　　A group of works by girls and animals with fairy tales and fairy tale world views as motifs

◆― Avant-garde
　　　A group of works that express beauty hidden in the depths of the spirit with fantastic and experimental visuals.

◆― Fashionable
　　　Fashionable works that are also familiar with modern modes

◆― Sexuality
　　　A group of works that pursue the expression of beauty that transcends gender

Rene Naito PROFILE

Born in Okazaki City, Aichi Prefecture in 1932.
A multi-artist who led the girl culture in the 1950s and 1970s.
He dominated the world with illustrations of many girl magazines such as "Junior Soiyu" and designs of mascot dolls, interior goods, and character stationery.
He died in 2007, but now has gained new popularity among women in their teens and thirties.

Rene Naito Official Website http://www.naitou-rune.jp

Sebastian Masuda PROFILE

Art director, writer
6% DOKIDOKI Producer

He is active in a wide range of fields, including stage and fashion, with free ideas that transcend genres.
As a leading expert in Harajuku and Kawaii culture, he writes and speaks in Japan and overseas.
He is also involved in the art decoration of PVs such as Kyary Pamyu Pamyu "PONPON" and "Tsukematsuke", and also performs art direction based on this culture.

Masuda Sebastian Official Website http://m-sebas.com

Rene Naito LIMITED SHOP

At the shop in the exhibition hall, goods and related books with the motif of Rene Naito's illustrations are on sale!
In addition to offering a large number of venue-limited products and new products, Rene Naito's valuable [original drawings] and [personal materials] are also specially sold.

Venue limited/pre-sales products

Official Book "Another Rene Naito" / "I LOVE CANDY" BE@RBRICK

● “ I LOVE CANDY” BE@RBRICK
BE@RBRICK was directed by Sebastian Masuda with the motif of Rene Naito's original painting "I LOVE CANDY".
It is a limited quantity item that can only be obtained at the main exhibition hall.

[Prices] 1,260 yen
[Size] Total height approx. 70mm

● Official Book "Another Rene Naito"
An official book of pre-sale at the venue covering the works exhibited in this exhibition.
It is a valuable collection of works that keep the state and touch of the original picture as it is.

[Prices] 1,785 yen

● Official Book with BE@RBRICK (set)

[Special price] 2,625 yen

※ All prices are included in tax.
※ In order to purchase goods, you will need to enter the exhibition.
※ The number of products is limited. Please forgive me when it is sold out.

BE@RBRICK TM & Ⓒ 2001-2012 MEDICOM TOY CORPORATION. All rights reserved.

PREMIUM CORNER

We sell valuable original drawings of Rene Naito.
In addition, he specially sells valuable collections of overseas fashion magazines, mainly in the 1920s and 1930s, which he loved reading.

※ Please check the details at the venue.

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