"Another Naito Rene" exhibition discovered by Sebastian Masuda

―Roots of “kawaii”

Rene Naito, an artist who created the roots of Japanese "kawaii" culture, which is the cutting edge of pop culture in the 1930s.
Everyone should have seen illustrations of Showa retro girls and characters at least once!

In the "Another Rene Naito" exhibition, Sebastian Masuda, a leading figure in modern cute culture, will introduce the world of charisma Naito Rene from a new perspective of the original "kawaii".

We spotlight another Naito Rene world that existed at the same time as the conventional image of Rene Naito, a world in which Rene Naito himself tried to draw more things within human beings, and explore the roots of the word "kawaii" that we use casually.

Pop and colorful. Cool in avant-garde. Fashionable and edgy.
Please come and feel the tide of power that breathes at the bottom of "kawaii".

Venue	PARCO MUSEUM PARCO MUSEUM Shibuya Parco Part 1/3F
Period	2012/05/17 (Thursday) - 2012/06/04 (Monday) ※ Open during the exhibition 10:00 - 21:00 ※ Closed at 18:00 on the last day ※ Entry until 30 minutes before closing
Entrance fee	General 500 yen Student 400 yen Elementary school students and younger free ★ Admission free by presenting <PARCO Card Class S>, ¥50% admission fee by presenting <PARCO Card> ※ It is limited to you.　※ Cannot be used in conjunction with other discounts.
Organizer	PARCO Co., Ltd.
Contact	03-3477-5873　 (Parko Museum)
Official website	Naito Rene Official Website: http://www.naitou-rune.jp/pc/
Co-sponsorship	Rene Pro Co., Ltd.
Cooperation	Ingram Co., Ltd., Medicom Toy Co., Ltd., TOKYO FM
Director	Sebastian Masuda

Exhibition Outline

From the vast works of Rene Naito, valuable works (drawn drawings, lithographs, etc.) selected by Sebastian Masuda according to four concepts, including unpublished works.
In addition, valuable materials that can be said to be the roots of Rene Naito himself are also exhibited. It also approaches the inside of Rene Naito.

※The contents of the exhibition are subject to change.

Exhibition theme

ⒸRUNE NAITO

◆― Fairy tail
　　　Works by girls and animals based on fairy tales and fairy tales.

◆― Avant-garde
　　　Works that express beauty hidden in the depths of the spirit with fantastic and experimental visuals

◆― Fashionable
　　　Fashionable works that are familiar with modern modes

◆― Sexuality
　　　Works that pursue the expression of beauty beyond gender

Naito Rene PROFILE

Born in Okazaki City, Aichi Prefecture in 1932.
A multi-artist who led the culture of girls in the 1950s and 1970s.
The illustrations of many girls' magazines such as "Junior Soiyu" and the design of mascot dolls, interior goods, and character stationery made the world dominant.
He passed away in 2007, but is now gaining new popularity among women in their teens and thirties.

Rene Naito official website http://www.naitou-rune.jp

Masuda Sebastian PROFILE

Art Director, Writer
6%DOKIDOKI Producer

He is active in a wide range of fields, including stage and fashion, with free ideas that transcend genres.
Harajuku and Kawaii As a leading figure in culture, he writes and speaks both in Japan and overseas.
He is in charge of art decoration for PVs such as Kyary Pamyu Pamyu "PONPONPON" and "Tsukematsuke", and also performs art direction based on this culture.

Masuda Sebastian Official Website http://m-sebas.com

Naito Rene Limited Shop

At the shop in the exhibition hall, goods and related books with illustrations of Rene Naito are on sale!
In addition to preparing a large number of venue-limited products and new products, we also sell valuable [original drawings] and [private materials] of Rene Naito.

Venue Limited / Pre-sale Products

Official Book "Another Rene Naito" / "I Love Candy" BE@RBRICK

● “ I LOVE CANDY” BE@RBRICK
BE@RBRICK was directed by Sebastian Masuda with the motif of Rene Naito's original painting "I LOVE CANDY".
This is a limited quantity item that can only be obtained at the exhibition hall.

[Price] 1,260 yen
[Size] Total height approx. 70mm

● Official Book "Another Naito Rene"
This is an official book for pre-sale of the venue that covers the works exhibited at this exhibition.
This is a valuable collection of works that publish the state and touch of the original picture as it is.

[Price] 1,785 yen

● Official book with BE@RBRICK (set)

[Special price] 2,625 yen

※ All prices are tax-included.
※ In order to purchase goods, you will need to enter the exhibition.
※ The number of products is limited. Please forgive me when it is sold out.

BE@RBRICK TM & Ⓒ 2001-2012 MEDICOM TOY CORPORATION. All rights reserved.

PREMIUM CORNER

We sell valuable original drawings of Rene Naito.
We also sell valuable collections such as overseas fashion magazines, mainly in the 1920s and 1930s, which he loved.

※ Please confirm the details at the venue.

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