GALLERY X BY PARCO

BAR YUMMY SAKE

An eccentric bar where anyone beginners can discover the taste that matches their tongue will open for a limited time!
All sake is categorized into 12 flavor types, such as "Surusuru" and "Howahowa".
Among them, the type that suits you is judged by blind tasting using a smartphone.
Depending on the tasting results, you can enjoy various contents set up at the venue.

Venue
GALLERY X BY PARCO
(13-17 Udagawa-cho, Shibuya-ku)
Period
2018/05/30 (Wednesday) - 2018/06/03 (Sunday) 
Weekdays 17:00-23:00
Saturdays and Sundays 13:00-23:00
Sponsorship
Project Yummy
How to apply
Fees
Advance sale / 2000 yen Day / 2500 yen
Contact
Please use the message on the Facebook page | https://www.facebook.com/yummysake/

BAR YUMMY SAKE Three Contents

1. YUMMY ZONE: Easy blind tasting using a smartphone

Icons of 12 kinds of onomatopoeia Icons of 12 kinds of onomatopoeia WEAR SPACE wearable device wearable device WEAR SPACE wearable device wearable device

YUMMY ZONE uses blind tasting and AI technology to judge customers' tastes in 12 types of onomatopoeia (onomatopoeia) such as "sulfur" and "Kunkyun".
The classification of taste type by onomatopoeia is supervised by a sake brewer, and if you know your type, there are many types.
You will be able to easily choose products with a taste that suits you from various sakes.

At YUMMY ZONE, you will access the WEB service from your smartphone and do a small amount of 10 kinds of sake blind tastings. The type of taste is determined only by simple operation that evaluates the taste in five stages. The selection of sake to be tasted and AI technology for taste judgment are also being developed together with sake masters.

During tasting, wear a wearable device "WEAR SPACE", which consists of noise cancellation technology and partitions that visually block space, to focus more on taste.
 "WEAR SPACE" is a wearable device with a new concept proposed by FUTURE LIFE FACTORY of Panasonic Corporation's Appra Ian's Design Center, where you can create a comfortable personal space anywhere by wearing it.

2. YUMMY MARKET: You can buy 12 kinds of onomatopoeic liquors according to the results.

 Design image of affiliated product Onomatopoe sake Design image of affiliated product Onomatopoe sake

At YUMMY MARKET, you can purchase the Yummy Sake tie-up product "Onomatopoe Sake" in a glass or bottle that matches your tongue type. We will also offer "dark snacks" tailored to each onomatopoe sake.

3. ONOMATOPE ZONE: Free space where you can enjoy Onomatopoe sake slowly with your friends

In ONOMATOPE ZONE, you can enjoy Onomatopoe liquor with you and someone who has a close judgment result and "good tongue". A cup of Onomatopoe liquor and tidbits are included in the ticket price, but you can also order additionally at YUMMY MARKET.

What is Project Yummy?

A project centered on the digital creative lab HACKist of Mirai Liquor and Hakuhodo I Studio, aiming to provide something that feels "really delicious" that matches your taste without being misled by information.
Based on service design and research and development utilizing taste data, we aim to create new businesses such as regional revitalization by matching small-scale producers and consumers in the future.

Member Organizations

[Future Liquor Co., Ltd.]

Mirai Liquor Co., Ltd. is a sake venture established with the aim of realizing a world where people from all over the world can experience the beauty of Japan through Japanese sake and enrich their lives. Under the theme of "Reno Beet in the Japanese Sake Industry", we are developing premium sake select shop "Future Japan Liquor", lifestyle-type sake app "&SAKE", sake event business, tailor-made sake business, etc.

【HACKist】

HACKist is a volunteer project consisting of creators and engineers at Hakuhodo I Studio Co., Ltd., and plans and produces prototypes that act on the five senses with the theme of changing all phenomena lurking in daily life and issues facing society with technology. By making full use of visual coding such as WebGL, open Frameworks, and Unity, we are expanding the scope of our activities, including the creation of new advertising models, event production, and product development.
HACKist HP: http://hackist.jp/

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