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Tasteful side voice ~voice of food~
5th Anniversary & Commemorative of Books
SPECIAL POPUP
"Thank you for being delicious."
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From Friday, March 28, 2025 to April 13, 2025 (Sunday), we will hold "SPECIAL POPUP" "Thank you for being delicious" at GALLERY X BY PARCO on Shibuya PARCO B1F.
A popular podcast radio program "A tasteful side voice ~voice of food ~" by food essayist Sakiko Hirano, developed by radio station J-WAVE (81.3FM). The program currently being distributed will hold various talks on the theme of different food (menu) every week, celebrating its 5th anniversary in 2025. This time, a special pop-up will be held to commemorate the publication of the new book "Thank you for delicious side voice book" (Kawade Shobo Shinsha, general release on April 3), which will be released to commemorate the 5th anniversary.
In this exhibition, in addition to the exhibition space that expresses the world view of the tasteful side voice, in addition to pre-sale of the new book "Thank you for delicious side voice book", "Ajina Bookstore" and a collection of books appearing in the program "Ajina Bookstore" and a tasteful side voice official online shop "Aji Mart BASE Branch" where Sakiko Hirano serves as the owner will appear at the venue! In addition to familiar program visuals, original goods using illustrations by Tsuchika Nishimura, who is in charge of book cover and illustrations, special collaboration goods with the attention of program listeners are also sold. You can enjoy shopping at the venue. Events such as special public recording will be held during the exhibition period. Please come and visit us.
March 28, 2025 (Fri) to April 13, 2025
Business hours 11:00 to 21:00
※Admission until 30 minutes before closing
※Closed at 18:00 on the last day of April 13 (Sun).
Shibuya PARCO B1F, GALLERY X BY PARCO (15-1 Udagawacho, Shibuya-ku, Tokyo)
500 yen (tax included)
※Admission privilege With "Tasteful Side Voice Original Postcard"
※Not eligible for various discounts and special offers, including JFR shareholder benefits
※Free preschool children
※The payment method at the time of admission is cash only.
PARCO／J-WAVE
Net shop creation service "BASE"
MOS FOOD SERVICES Inc.
Goods lineup
T-shirt Red/Blue 5,280 yen each
Sweat 8,525 yen
Cooled Thoth 4,235 yen
Acrylic keychain 1,210 yen
Sticker set (2 sheets, 3 types in total) 715 yen each
Food sample keychain 2,800 yen each
<Sale Schedule>
◎1st: 3/28 (Fri)~
・"Small shrimp fries key chain that you want to change as much as you want."
・"Thank you very much for your eggs, the key chain of fried egg."
◎2nd: 4/3 (Thu)~
・"Best oil, melted butter key chain"
・"Keychain of gyoza, shining with lar oil color plate"
◎3rd: 4/8 (Tuesday)~
・"Keychain of squeezed lemon that makes you want to eat fried chicken"
・"Fried potatoes are best friends, french fries key ring"
※All prices are tax-included.
※Product lineup, design, specifications, release date, etc. are subject to change without notice.
Tasteful side audio × PARCO supported by BASE
AJI Mart BASE Branch
On July 22, 2024, the official online shop of "Ajina Side Voice" was born in collaboration with the online shop creation service "BASE". Kiko Hirano, the shopkeeper, sells delicious and fun things that are introduced every week on the program. (The visuals of this shop were handled by Yuhei Kambe of Creative Label PERIMETRON, and the creative direction was handled by the shopkeeper Sa Kiko Hirano.)
Shop and product introduction
Brown bear donut
"I want to convey the diverse splendor of Hokkaido to more people." Donut specialty store started with the desire of Dosanko shop owner.
Feel the splendor of Hokkaido's food through fluffy donuts made from carefully selected Hokkaido ingredients.
Sales products
・Contains 5 FROZEN Doughnuts (frozen donuts)
Comes with sugar, cinnamon sugar and black bean salt powder.
¥2,180 (tax included)
Fujin Tree / Tominishiki
Fumikidai Nanaka is a lifestyle brand of "food" that redefines traditional Taiwanese cuisine from a global perspective. Taiwanese government recommended "10 best gourmet foods to eat", Michelin Guide Taiwan version 2021 to 4 consecutive years.
Sales products
・Taiwanese 1,800 yen
・Garlic sauce of oysters and fried bread ￥3,600
・Swimming pork belly and hibiscus sauce ￥4,300
20,000 Tosa Shirasu restaurant
"Tosa Shirasu Restaurant 20,000" is a shop where you can eat a lot of Tosa and Kochi whitebait as the name suggests.
This shop is the shop owner who loves to stand in the shop, speaks with customers, loves hometown Kochi, and loves whitebait, collects what he loves.
Sales products
・Oiled plain whitebait 1,458
・After pickled whitebait oil ￥1512
・Oiled with whitebait, ￥1582
※This product will be on sale as soon as it arrives.
WATANABE YASUHIRO WEB SHOP
We sell seasonings and ingredients carefully selected by chef Yasuhiro Watanabe, as well as practical and beautiful cooking tools developed independently.
Sales products
・A little long lotus root ￥1540
Best Hit Li Car Rika
Italian food and natural wine shop, Gakugei University "Ri Car Rika". I want you to fully enjoy the taste of the restaurant at home! Through pasta, we hope you will be able to "" Re-Car Rika (recharge)" ".
Sales products
・Speaking of garlic and tomato thick noodles hand-made pasta, Pitiaryone ￥1080
・Fermented blue pepper and tomato sauce with butter and spicy and habitable Pitariata ￥1080
・Speaking of beef stewed red wine and thick noodles hand-made pasta, Pitial Lagou ¥1080
YAYOI TOKYO (Yayoi Tokyo)
"YAYOI TOKYO" in Sangen-jaya, Tokyo provides seasonal gelato and limited parfaits, and develops a wide range of activities, including product development for brands.
Sales products
・Fresh milk ￥560
・Yakushima Island Tankan x Orange ¥560
・Grapefruit x osmanthus 560
sosogu (Sosogu)
Sosogu is a coffee brand based in Kyoto. We offer coffee-related services such as sales of our own products, creation of original blends of our customers' shops, recipe planning, barista training, etc.
Sales products
・¥2050 included in 10 drip packs
・Iced coffee pack ¥1600
Special selection of Hiyamugi Kiwadachi
"Specially Selected Hiyamugi Kiwadachi" is the only Hiyamugi specialty store in Tokyo. By unique blending all grains of stone milled from Kagawa Prefecture and flour from Gunma Prefecture, we make oysters with a scent and taste like soba.
Sales products
・Specially Selected Hiyamugi - Specially Dry Noodle Finish ¥450
Chiyaba
Chiyaba is a Nepal-produced tea leaf specialty store that opened in 2022, impressed by the high quality tea he met in the highlands of Nepal by Adikari Kanchan, owner chef of ADI, a modern Nepal restaurant in Nakameguro.
We hope to deliver a special time and relaxation through tea, and we have a wide variety of tea leaves such as Masarachai and single origin.
Sales products
・Original chai base 200ml bottle ¥1,739
・Chai Presso Base 200ml bottle ¥1,879
Mosburger collaboration goods ※4/5 Sales start
As a special collaboration commemorating the pop-up, Sakiko Hirano has been a big fan for a long time, and in the past, a special feature on the program, "Mos Burger" developed by Mos Food Service Co., Ltd. and "A tasteful side voice of food ~" Collaboration goods have been decided to be released.
In SPECIAL POPUP "Thank you for being delicious", two items will be sold in limited quantities, "Mos Burger is a maximum T-shirt (tax included)", and "Mos Burger is a maximum sweatshirt of 12,500 yen (tax included)", as pre-sales at the venue.
The sample exhibition of collaboration goods is scheduled to begin on Friday, March 28 and sales will begin on April 5 (Sat).
・Mos Burger is the highest T-shirt S/M/L/XL 6,900 yen each (tax included)
・Mos Burger is the maximum sweatshirt S/M/L/XL 12,500 yen each (tax included)
Mos Burger is the highest T-shirt S/M/L/XL 6,900 yen each (tax included)
Mos Burger is the maximum sweatshirt S/M/L/XL 12,500 yen each (tax included)
Event Information
"Thank you for the delicious side voice book"
The release commemorative public recording event will be held!
Date and time: Sunday, April 13 17:30 Opens 18:00 Starts 19:00 Scheduled to end
Venue: Shibuya PARCO 10F EVENT SPACE
Fees: 3,000 yen (tax included) Entrance fee + snack
※Ticket sales and application for priority seats in the front will start [From noon on March 17 (Mon)].
※For details, please check the official website.
https://www.j-wave.co.jp/topics/2503_voiceoffood.htm
・Sakiko Hirano Profile
Essayist/Food Director
He continued to keep a food diary from elementary school students, and a blog describing his daily diet while studying at university became a hot topic and started writing activities. In addition to being serialized in magazines and literary magazines, he is the personality of the podcast / radio program "A tasteful side voice of food ~" (J-WAVE) and the representative of the confectionery brand "Noraisin Sandwich". Activities centered on food are diverse. In March 2025, the first "Noraisin Sandwich" store opened at Tokyo Station.
This page is translated using machine translation. Please note that the content may not be 100% accurate.
