| Venue: | PARCO FACTORY Parco Factory Shibuya Parco Part 1/6F |
|---|---|
| Period |
October 1, 2010 (Fri) to October 25, 2010 (Mon) ※Open during the exhibition period 10:00am - 9:00pm ※Admission until 30 minutes before closing ※The last day ends at 6:00pm |
| Admission fee: |
General 400 yen
|
| Host: | Tohoku Shinsha Co., Ltd. / Parco Co., Ltd. |
| Supervised: | FELIX THE CAT PRODUCTIONS |
| Sponsorship: | Kaientai Co., Ltd. / Sun & Star Co., Ltd. / Nicky Corporation / Family Theater Co., Ltd. / Plex Co., Ltd./TIPTRO/ THREE TIDES TATOO |
| Cooperation: | Takara Tommy Entertainment Deer Co., Ltd. / Marukawa Seika Co., Ltd. / History Channel Japan Co., Ltd. / Niimura Printing Co., Ltd. / Hamana Packing and Transportation Co., Ltd. |
| Planning and production: | Haction Co., Ltd. |
| Contact | 03-3477-5873 (Palco Factory) |
If you enter, you will receive a Marukawa Philix gum! |
| Philix the Cat official website http://www.felixthecat.jp/ |
Philix, who is familiar with gum design in Japan, has been in Japan for more than 50 years and has a history of more than 90 years of birth. Philix was the first character to appear on TV in the world and crossed the Atlantic for the first time in the world. The origin of the name is Latin ferricias (= brings good luck). Also known as Tough Mined Cat. A cat that brings good luck with a strong heart, it is Philix. The history and collection of the lucky cats that flew down to Japan will be released at once.
What kind of cat is Philix?
1919～
Felix during Silent Films and Newspaper Manga
Felix during Silent Films and Newspaper Manga
At that time, black cats were said to be a symbol of mischievousness, but the comics featured by Philix became very popular and broke the black cat's ginx and became a national character of the United States.
As soon as the works were released at the theater, Philix's works became a global popular person, and Philix Goods was born and appeared in various scenes.
History witness Philix!
Felix when the anime began broadcasting
In 1928, the world's first television test broadcast was held in the United States, and Philix was the first to appear on the screen of NBC, the three major networks. It is said that the contrast between white and black is suitable for test patterns, and above all, it was a national idol. Philix was the first manga character to appear in the balloon parade in Thanksgiving Day by Macy's (a famous American department store). In the film, he co-starred with Charles Chaplin, was selected as the mascot of Prince Edward's Polo team, and was also used as the official character of the New York Yankees.
Philix came to Japan!
Felix currently active
After that, when "Soreike Philix" was broadcast on Fuji TV, it became very popular and it was a huge hit that always marked a two-digit high-viewing rate. It was around this time that Marukawa's gum appeared.
In the 1980s, it appeared in fashion shows in NY and Paris Collection, and commercials and character goods made a big break. After various eras, Philix has always been by us.
Please come and see each MyFurst Philix.
- ●A cat that crossed the Atlantic Ocean for the first time in the world!
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An illustration of Philix is drawn on the aircraft of Lindbergh when he crossed the West for the first time in the world.Charles Lindbergh, the first to succeed in the Atlantic independent flight. The aircraft was printed with an illustration of Philix, which was loved all over the world as a symbol of good luck. Introducing a number of episodes of Philix with a history of more than 90 years.
Dole of the precious Philix of the 1920s, which is specially exhibited in this exhibition.
- ●There is a Philix in the history of TV!
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Photographs of actual use in 1928.When NBC, one of America's three major networks, conducted a test broadcast on television in the 1920s, Philix figures were broadcast throughout the United States as models. This time, the historic figure will be reprinted and released for the first time in the world.
Valuable drawing materials
- ●Philix For Girls★
- It was the olive girls from the 1980s who were the first to pay attention to the cute charm of Philix born in the United States. A large collection of fun Philix goods from nostalgic goods to the latest goods. The hot topic of handicraft unit Oshinobu! The original Philix doll by the handicraft club will also be exhibited specially.
Antique goods from the United States are also open to the public!
A shop with Philix goods will appear in Parco.
A lot of rare items that can only be obtained here and the latest goods will also appear! Don't miss it!
★Admission is free.
- ●The world's first! Reprint Dole
- The Philix figure used during the world's first experimental TV broadcast is completely reprinted!
This figure is the first in the world to be reprinted.
- ●ABISTE charm
- ABISTE glittering charm, which is indispensable as a girly item, is now available.
- ●Limited goods
- Introducing some of the fun limited goods! A lot of pass cases and stationery will appear!
