Philix, who is familiar with gum design in Japan, has a history of more than 50 years since he came to Japan and has a history of over 90 years. The first character in the world to appear on television, and the first character in the world to cross the Atlantic was Philix. The name is derived from the Latin Felicias (= brings good luck). Also known as Tough Minded Cat. A cat that brings good luck with a strong heart, that is Philix. We will release the history and collection of the lucky cats that have descended to Japan at once.

What kind of cat is Philix?

Filix is a cat born in the United States in 1919 and saved the United States with laughter after World War I.
At that time, Kuroneko was said to be a symbol of ominousness, but the comics published by Philix became very popular and defeated the Kuroneko Jinx and became a national character in the United States.
As soon as the works were released in the theater, Philix's works became popular worldwide and Philix Goods was born and appeared in various scenes.

History Eyewitness Philix?

In 1927, when Lindbergh was able to make the world's first crossing of the Atlantic, the plane depicted Philix, a popular symbol of luck.
In 1928, the world's first television test broadcast was made in the United States, and Philix was the first to appear on the screen of NBC, the three major networks. It is said that the contrast between white and black is suitable for test patterns, and above all, because it was a national idol. It was Philix who first appeared as a manga character in the balloon parade in Thanksgiving Day by Macy's (a famous American department store). In the film, he co-starred with Charles Chaplin, was chosen as the mascot of Prince Edward's Polo team, and was also the official character of the New York Yankees.

Philix has come to Japan!

1960 Anime was broadcast on NHK.
After that, when "Soreike Filix" was broadcast on Fuji TV, it became very popular and it was a huge hit that always marked a high viewing rate of 2 digits. It was around this time that Marukawa gum appeared.
In the 1980s, it appeared at fashion shows in NY and Paris Collection, and commercials and character goods were a big break. After many times, Philix has always been with us.
Please come and see each Myfast Philix.

●Cat who crossed the Atlantic for the first time in the world!

The plane of Lindbergh's first trans-Atlantic trans-Atlantic plane has an illustration of Philix.

Valuable Philix Dole of the 1920s, specially exhibited in this exhibition

Charles Lindbergh was the first to successfully fly without landing in the Atlantic Ocean. The aircraft was printed with illustrations of Philix, which was loved all over the world as a symbol of good luck. Here are a number of episodes of Philix with a history of more than 90 years.

●There is a Philix in the history of television?

Photos of actual use in 1928.

Valuable drawing materials

When NBC, one of the three major U.S. networks, ran a test television broadcast in the 1920s, Philix's figure was modeled across the United States. This is the first time in the world to release this historic figure.

●Philix for Girls★

Antique goods from the United States are also open to the public!

It was the olive girls in the 1980s who first noticed the cute charm of Philix born in the United States. A large collection of fun Philix Goods from nostalgic goods to the latest goods. The topic of handicraft unit, Oshinobu! Original fixes dolls by the handicraft club will also be on display.

A shop with Philix Goods will appear in Parco.
There will be a lot of rare items that can only be obtained here and the latest goods! Don't miss it!
★The shop is free of charge.

●World's First! Revival Dole

The filix figure used during the world's first experimental TV broadcast is fully restored!
This figure is the first in the world to be reprinted

●ABISTE charm

ABISTE glittering charm, which is indispensable as a girly item, is now available.

●Limited goods

Introducing some of the fun limited goods! A lot of pass cases and stationaries will appear!